Northwest Honda

Northwest Honda’s powersport business has been in operation in Rice Lake for 61 years. We share a proud heritage as part of the Rice Lake community supporting Trail clubs, Rotary, festivals, fairs, and other organizations with fund raising equipment and donations.
The success of our business is the result of the value it has brought to the community focusing on the high-quality brand of Honda and excellent service. We have the largest inventory of Honda powersports products in Northwest Wisconsin. Having the equipment that customers want, when they want to purchase is key. Northwest Honda also has unapparelled support from Honda with parts for equipment that often date back to the early 80s. When competing with the internet no one can ship it faster and with our experience we can help customers find the right part quicker for fewer mistakes.

The service department is staffed by Honda certified RED level technicians trained by Honda at Honda training facilities. Independent repair shops, hobbyist, and You-Tube mechanics do not have the tools to properly diagnose or the skill to repair Honda’s equipment as cost effectively. Complicated computer-controlled equipment today with fuel injection, internal duel clutch transmission and can-bus wiring technology all contribute to the most durable, long lasting powersport equipment with the lowest cost of maintenance and operation.

In 2020 a sister company was formed to follow the format of Northwest Honda’s success. Happy trails Equipment will distribute Kioti Diesel Tractors, Diesel Side by Sides, and Zero-Turn mowers. To support the concept of farm and lawn care Simplicity and Snapper have been added to their offering. Each will have its full complement of inventory, parts, and service located at 23 W St Patrick Street in Rice Lake. Located behind Pomp’s across from the VFW and visible from McCauley Avenue. Each of these brands come to Rice Lake with excellent quality and over 70 years’ experience in their respective fields.