The City of Rice Lake has grown from its logging roots to become a regional retail, service, and employment center, with excellent connections to US Highway 53, post-secondary institutions, and natural amenities. To continue to improve upon the attractiveness of the City for resident, visitors, and investors, City representatives requested the assistance of West Central Wisconsin Regional Planning Commission (WCWRPC) to facilitate a community placemaking initiative.

This project was a true local partnership overseen by the Rice Lake Area Chamber of Commerce, with financial support from the City of Rice Lake, coordination support from the Barron County Economic Development Corporation (EDC), advertising assistance from the Chronotype, and the input of various additional local stakeholders.

July 14, 2014 the initial community meeting was held with 84 participants attending this 3.5 hour workshop facilitated by WCWRPC. They were instructed in placemaking techniques, followed by site visits, group brainstorming, and full group discussion.

September 16, 2014 WCWRPC presented the workshop results. At this meeting participants further prioritized and fine-tuned the recommendations, as well as discussed resource and next steps.

Nodes (areas) Identified are:
#1. Downtown Bridge & Chamber Area
#2. Main Street (south part of downtown)
#3. Main Street (north part of downtown)
#4 Veteran’s Memorial Park
#5 UW BC/WITC Campus Area
#6 Highways “SS” & “O” Intersection
#7. Moon Lake Park
#8. Entrance Signs

The Placemaking Steering Committee consists of someone who is leading each node. The committee is:
Node 1: Kathy Wellsandt, 715.234.5117
Node 2: Cory Schnacky,
Node 3: Cory Schnacky,
Node 4: Craig Antonson, 715.236.2418
Node 5: Heinz Eller,
Node 6: Dave Armstrong, 715.637.6871
Node 7: Ryan Urban, 715.234.2121
Node 8: Cory Schnacky,
Chairman: Karen Heram, Rice Lake Chamber of Commerce, 715.234.2126

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Rice Lake Chamber of Commerce

Rice Lake Chamber of Commerce

Rice Lake Chamber of Commerce
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The Rice Lake Chamber October Member of the Month is TrailHead Adventure Rice Lake located at 315 W. Knapp Street, Rice Lake.Owners, Dana & Jennifer Heller got the idea to start Trailhead Adventure during a weekend anniversary stay at a hotel in Siren. Dana’s cousin suggested checking out the side-by-side rentals in Danbury, where they had a nice chat with the owner. With much discussion after returning home, they decided it was a great idea by that following Tuesday. Dana and Jennifer, along with their son Hunter and his girlfriend Emily Kay worked with a lot of people for small business development and with the help of the Amish, started building their new location. The contacted Polaris Outfitters and were able to get the side-by-sides for rentals.They opened on May 1, 2021 and chose the name Trailhead Adventure because the business is located at the trailhead of the longest off-road trail in the state and because each person wants their own “adventure”. They have fourteen machines (2 Razers, 4 Generals, and 6 that are fully enclosed, heat, air-conditioned and electric windows). They are great for couples and families because you can have fun in all kinds of weather. They are also FANTASTIC for corporate teambuilding outings!!Trailhead Adventure was just awarded the “Certified Outfitter” designation, which is only awarded to select Polaris Adventures partners. Polaris also judged that they have the “cleanest and most well-maintained” fleet. And, just recently, Polaris delivered three brand new machines with built in maps and stereos.If you want to take a ride on the trails or see the changing colors of the leaves, check out their website and we are thrilled to have Trailhead Adventure as a Chamber member! ... See MoreSee Less
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